2012 Seoul Design Festival
NAVER booth
Seoul Design Festival is an international design exhibition that has been held every year since 2002. NAVER participated in the 2012 exhibition with great interest and support for the Seoul Design Festival.
“For Better Experience!”
“What design can provide a better experience for users?" NAVER has been worrying about it, and this exhibition introduced various design activities of NAVER, the result of the concern.
The exhibition booth was designed to be recyclable using basic building materials such as scaffolding pipes, crimps, and scaffolding floor, and some banners was attached between scaffolding pipes to create a structure. In addition, a three-dimensional exhibition experience was made possible visually and spatially in the form of a two-story booth. Various contents were displayed in this exhibition booth by dividing NAVER's various design activities into three categories: UX Design, BX Design, and Design Contribution Activities.
NAVER's UX Design
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The history of the NAVER PC/Mobile main screen over the past 10 years and various service screens were displayed to show the concerns of NAVER service design.
NAVER's BX Design
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Various online and offline activities were exhibited so that users could feel and experience the brand "NAVER" more closely.
NAVER's Design Contribution Activities, UXDP
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UXDP is a camp workshop with NAVER's prospective designers and marketers, and can receive mentoring from working-level staff. It is an event that shares various know-how accumulated by NAVER to promote the overall development of the design industry.
Space Planing: Yang Seungdoc, Ahn Eungyeong, Bae Sein, Urbantainer
Design: Yang Seungdoc, Ahn Eungyeong, Bae Sein
construction: Urbantainer
