Brand Design Director
Experienced brand designer specializing in building consistent visual identity systems and delivering creative experiences that communicate strong, positive brand value. Proven ability to elevate brand equity and contribute to business growth through strategic and hands-on brand management.
Contact
+82-10-3054-3151sdyang.design@gmail.com
Experience
2020. 4 - 2025.3
Team Leader, Brand Design Team, Brand Office
Kakao Pay, Bundang, South Korea
- Led end-to-end brand experience design across all touchpoints for Kakao Pay.
- Building Kakao Pay's unique and consistent visual brand assets.
- Deliver positive brand value to users through design experiences in various fields such as marketing campaigns, brand goods, video advertisements, and office building.
- Designing cards including all credit and debit cards issued by Kakao Pay
2017. 9 - 2020. 4
Team Leader, Brand Design Team, Brand Office
LINE Plus, Bundang, South Korea
- Designing a global service brand identity and providing a brand guide contributed to the successful launch of the service for each local.
- Managing global design quality while concurrently serving as the LINE Thailand brand design manager.
- Supporting global business expansion through office design and construction in Vietnam, UAE (Dubai), etc.
2016.11 - 2017.9
Senior Brand Designer, Brand Design Team, Brand Office
LINE FRIENDS, Youngsan, South Korea
- Designing the Las Vegas ‘LICENSING EXPO 2017’ event in order to introduce LINE FRIENDS’s IP to the North American market for the first time.
- Supporting global business expansion through office design and construction in Indonesia.
2007. 2 - 2016.11
Senior Brand Designer, Brand Design Team, Brand Office
NAVER, Bundang, South Korea
- Contribute to raising brand awareness by providing NAVER's unique and impressive brand design experience.
- Contribute to building a brand image of friendly and positive by introducing NAVER’s services and philosophy through various online and offline promotion design.
- Provide differentiated design to help to secure NO.1 brand competitiveness in the fiercely competitive IT industry in Korea.
Awards
2025 iF Design Award Winner | Communication Design
Orae Orae Together Store 2024
2022 iF Design Award Winner | Communication Design
Kakao Pay private label credit card
2022 iF Design Award Winner | Communication Design
Payment=Kakao Pay Campaign
2021 Reddot Award Winner | Brand & Communication Design
Kakao Pay private label credit card
2021 Good Design Award Winner
LINE Bank Brand Identity Design
2020 Good Design Awards Winner
5 LINE Financial Service Brand Identity Design
2019 Reddot Award Winner | Brand & Communication Design
GLOBAL WOW PROJECT AWARD
2015 Reddot Award Winner | Event Design
NAVER Hangeul Signboard & Cheongguecheon Campaign
2015 iF Design Award Winner | Exhibition Design
Seoul Design Festival NAVER Data Square
2015 IDSA Finalist | Environments Design
NAVER Hangeul Campaign: Hangeul Signboards
2015 IDSA Finalist | Environments Design
NAVER Hangeul Campaign: Hangeul Wall
2014 Reddot Award Best of the best | Exhibition Design
Seoul Design Festival NAVER Data Square
2014 Reddot Award Winner | Brand & Communication Design
Data Center ‘GAK’ Signage
2014 iF Design Award Winner | Communication Design
Data Center ‘GAK’ Signage
2014 IDEA(International Design Excellence Awards) Finalist | Environments Design
Frankfurt Book Fair Webtoon