Brand Designer.
+82-10-3054-3151
sdyang.design@gmail.com

Experience.

2020. 4 - Present
Team Leader, Brand Design Team, Brand Office
Kakao Pay, Bundang, South Korea 

- Building Kakao Pay's unique and consistent visual brand assets.
- Deliver positive brand value to users through design experiences in various fields such as marketing campaigns, brand goods, video advertisements, and office building. 
- Designing cards including all credit and debit cards issued by Kakao Pay
2017. 9 - 2020. 4
Team Leader, Brand Design Team, Brand Office
LINE Plus, Bundang, South Korea  

- Designing a global service brand identity and providing a brand guide contributed to the successful launch of the service for each local.
- Managing global design quality while concurrently serving as the LINE Thailand brand design manager.
- Supporting global business expansion through office design and construction in Vietnam, UAE (Dubai), etc.


2016.11 - 2017.9
Senior Brand Designer, Brand Design Team, Brand Office
LINE FRIENDS, Youngsan, South Korea 

- Designing the Las Vegas ‘LICENSING EXPO 2017’ event in order to introduce LINE FRIENDS’s IP to the North American market for the first time.
- Supporting global business expansion through office design and construction in Indonesia.


2007. 2 - 2016.11
Senior Brand Designer, Brand Design Team, Brand Office                            
NAVER, Bundang, South Korea 

- Contribute to raising brand awareness by providing NAVER's unique and impressive brand design experience.
- Contribute to building a brand image of friendly and positive by introducing NAVER’s services and philosophy through various online and offline promotion design.
- Provide differentiated design to help to secure NO.1 brand competitiveness in the fiercely competitive IT industry in Korea.   
Awards.

IDEA(International Design Excellence Awards) Finalist | Environments Design (2014)
Frankfurt Book Fair Webtoon

Reddot Award Winner | Brand & Communication Design (2014)
Data Center ‘GAK’ Signage

Reddot Award Best of the best | Exhibition Design (2014)
Seoul Design Festival NAVER Data Square

iF Design Award Winner | Communication Design (2014)
Data Center ‘GAK’ Signage

Reddot Award Winner | Event Design (2015)
NAVER Hangeul Signboard & Cheongguecheon Campaign

iF Design Award Winner | Exhibition Design (2015)
Seoul Design Festival NAVER Data Square

IDSA Finalist | Environments Design (2015)
NAVER Hangeul Campaign: Hangeul Signboards

IDSA Finalist | Environments Design (2015)
NAVER Hangeul Campaign: Hangeul Wall

Reddot Award Winner | Brand & Communication Design (2021)
Kakao Pay Schedule Kit

Reddot Award Winner | Brand & Communication Design (2021)
Kakao Pay private label credit card

iF Design Award Winner | Communication Design (2022)
Payment=Kakao Pay

iF Design Award Winner | Communication Design (2022)
Kakao Pay private label credit card
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