NAVER Small Store Festival
The Small Business Festival is an event co-hosted by the Seoul Metropolitan Government and NAVER to develop and promote small businesses and social enterprises.
Brand identity created a friendly feeling by using the intuitive form that comes to mind when you think of "small stores” and wanted to express liveliness in three colors. In addition, it illustrated "products" and "messages" from more than 200 small stores make and participate. The illustration had the message of the 'Small Store Festival' that we create and participate in together.
Through BI and illustration, I designed "Seller Package," "Official Poster," and "Leaflet," and designed items such as aprons, hats, and T-shirts to be used throughout the event, and proceeded with space design work.
Design: Yeon seoin, Ok Hyewon, Yang Seungdoc, Kim Riwan
