Orae Orae Together Store 2024
Launched in 2023, "Orae Orae Together Store" is a co-prosperity initiative aimed at connecting small business owners struggling with market expansion to consumers, supporting their sustainable growth. The project was held in major commercial districts in Seoul, including The Hyundai Seoul and Seongsu-dong.
I led the overall design direction, overseeing site selection, research for pop-up store concepts, spatial design, Kakao Pay merchandise, and graphic design. Notably, the 2024 pop-up store, which won the iF Design Award, was designed under the concept of a "hub" that connects small businesses and consumers. To visually express dynamism, we incorporated conveyor belts, container doors, and boxes as key design elements. Additionally, we created an open and interactive space featuring photo booths and silk-screen eco-bag workshops, which contributed to its recognition for differentiation, form, function, creativity, and sustainability.
This initiative not only supported the sustainable growth of small business brands but also elevated Kakao Pay’s brand value, reinforcing consumer trust and driving engagement with the platform.
Art direction: Yang Seungdoc
Design: Yang Seungdoc, Shin Chaerin, Ahn Jinyoung, Cho Hyemin
Space Planing: Yang Seungdoc, Shin Chaerin, Ahn Jinyoung, Cho Hyemin / Jonadan Company
Construction: Jonadan Company
