2013 Seoul Design Festival
NAVER DATA SQUARE
The Seoul Design Festival is an annual international design exhibition that has been held since 2002 to discover talented up-and-coming designers. NAVER participated in the exhibition under the theme of 'NAVER DATA SQUARE'. Inspired by NAVER's first data center "Gak," it expressed the message of a virtuous cycle in which digital data is accumulated and shared in media art.
Until digital data is stacked and shared
Data such as writings and images registered by users on NAVER's platform are stored in a storage called "Server," and the facility that classifies and collects these "servers" is "Data Center."
Keeping records, sharing, and browsing on the Internet is extremely routine. But it's a little difficult for non-professionals because it's going so fast in an invisible form. Through this exhibition, NAVER easily introduced and understood how precious digital data that users have created and recorded themselves are stored, stored, and shared through media art.
NAVER DATA SQUARE
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The entire form of NAVER's exhibition booth is modeled after the appearance of a 'server' that stores digital data. When you enter the exhibition booth, media art that depicts how data is stored on the server is spread out on the wall. You can see the squares that mean data stacked up and moving, each of which is an image of the smallest unit of digital data that users enter by users.
Visitors to the exhibition can also experience the media art explained earlier. You can access the wall and draw pictures or messages directly on the wall with your own hands, and you can also see the images, or data accumulating, on the other wall.
Through this exhibition, NAVER informed to visitors that every digital data they leave has a valuable value as a record and content.
Space Planing: Son Seunghye, Yang Seungdoc, Jun Sehee
Design: Son Seunghye, Yang Seungdoc, Jun Sehee
Interaction & Motion Graphic Design: Yun Muyeong, Lee Sangmin
Construction: Homefort
