Rabbit LINE Pay Branding
The Rabbit LINE Pay brand guide was made in Korea and provided to Thailand. This was to help maintain high quality and operate easily and conveniently when designing locally.
The Rabbit LINE Pay logo has been designed to visually balance both the Rabbit and the LINE.
The key visuals of the application were created using the form of the logo and were designed to be applied to both online and offline use.
The use of characters has created strict guidelines for use to prevent the IP of LINE from being damaged, and has created and provided various brand assets.
Through the guide, we have increased efficiency in local design organization work and helped to improve Rabbit LINE Pay's brand awareness.
Art direction: Yang Seungdoc
Design: Kim jiyeon
