Kapick Credit Card Season 1
The Kapick card, short for “KakaoPay-picked card,” is an exclusive product available only through KakaoPay’s Card Recommendation service. It is designed to offer personalized benefits tailored to each user’s lifestyle and spending habits, focusing on delivering everyday value.
Targeting a broad age range from 20s to 40s, the Kapick card maintains a youthful and playful image through the use of Kakao Friends IP, particularly appealing to users in their 20s. At the same time, it is positioned to attract a more economically active audience in their 30s and 40s.
To meet diverse preferences, multiple card designs were released, supported by a fast-paced launch cycle to maintain public interest and boost overall issuance volume.
Among the many Kakao Friends characters, Chunsik was selected for its rising popularity in 2023 and relatively low prior exposure, making it feel fresh and new. Chunsik’s multiverse concept with various alter-egos also offered strong appeal to users with different tastes and interests.
Leveraging the multiverse of Chunsik, a range of themed designs was developed for the initial launch.
Initial Design Concepts :
1. Shinhan Card
Wink Chunsik
A large close-up of Chunsik winking, emphasizing cuteness and charm.
Toy Chunsik
Designed to resemble toy packaging, enhancing collectability and emotional appeal.
Kapick Promtion Video
Initial Design Concepts :
2. HANA Card
Pocket Chunsik
A dancing Chunsik presented as a character to "keep in your pocket," evoking a sense of closeness.
Initial Design Concepts :
3. IBK Card
Love Me Chunsik
Focused on Chunsik’s sparkling, emotional eyes, maximizing his adorable personality.
Initial Design Concepts :
4. LOTTE Card
Dreamy Chunsik
Chunsik floats in a dreamy pink sky, expressing warmth and a sense of wonder.
Chunsik floats in a dreamy pink sky, expressing warmth and a sense of wonder.
Art Direction: Yang Seungdoc
Card Design: Kwon Kiryun, Shin Chaerin, Kim Junggil
Motion Graphic Design: Lee Juwon, Kim Junggil
