Korea Fintech Week 2024
At the Korea Fintech Week, the largest event to date with 109 companies and institutions showcasing 85 booths, I led the design direction and spatial planning to effectively promote Kakao Pay’s AI-driven services.
I directed the production of the brand film and proposed interactive service demonstrations, ensuring that visitors could engage with Kakao Pay’s AI services firsthand. The exhibition space was designed with video displays, ticker boards, and futuristic elements, creating an immersive technological experience that strengthened visitor engagement and brand perception.
As a result, the Kakao Pay booth attracted 1,955 out of about 12,500 visitors over three days to promote Kakao Pay's AI technology.
Art Direction: Yang Seungdoc
Design: Shin Chaerin
