LINE Concert
Hosted by LINE Global Mobile Messenger Service, "LINE CONCERT" aimed to narrow the gap between various countries and cultures around the world through music and provide LINE's differentiated brand experience to concert visitors. In addition to using the concert as a means to convey the value of the LINE brand and the underlying message, the Indonesian city of Medan, a culturally marginalized region compared to other cities, aimed at enhancing its positive brand image so that everyone can enjoy and share it collectively at cultural festivals.
Under the slogan of #MusicAsikkara, LINE organized a festival to naturally experience services using various LINEs throughout the concert hall to enjoy music with LINE. As a result, 3,500 concert tickets sold out surprisingly, which was unprecedented in the city of Medan. A total of 11,679,519 posts were recorded on SNS, and the concert's official SNS account reached 5 million KPI followers and received high scores from concert visitors, artists, and Newsme.DIA and the concert staff. LINE CONCERT ultimately provided a means to solidify the LINE brand into a prestigious cultural business in Indonesia.
Art Direction: Yang Seungdoc
Design: Yoon Jiyoung, Jun Yoonjin
Character Design: Kang Byeongmok
