LINE STYLE BOOK
It was very difficult for global line companies (LINE) to unify their values as service companies due to different ethnicities and languages and different ways of operating their businesses. Nevertheless, it was necessary to produce a line-style book.
"Line Style" was a linguistic expression of "line-like ways and thoughts," and it was a book like the LINER's Bible that guides differentiated values and methods suitable for the expression "Line Style."
The company's values, LINE's values, LINER's definition, and explanation of 'LINESTYLE' were kindly guided. Through LINESTYLE, all LINERs around the world were able to actively collaborate and help LINERs continue to challenge.
It was made with stickers and cards as well as books, helping LINERs recognize them in their daily lives.
Art Direction: Yang Seungdoc
Design: Kim Hyeram, Kim Jihan
