LINE Bank Branding
LINE has officially launched an Internet bank that provides all financial services online in Taiwan, Thailand, and Indonesia. LINE Bank is a friendly friend under the slogan 'Bank in my hands' and a trusted partner who can provide smart solutions to all financial problems.
We offer all banking services 24 hours a day, 365 days a year through LINE Bank. It provides subscription conditions and competitive interest rate benefits because it does not need physical space of the bank, and increased convenience with intuitive UI and UX that follow the flow of users' use. In addition, through LINE messenger, you can do banking easily and conveniently, such as remittance, deposit, and card use between friends.
The symbol of LINE Bank showed a more friendly and new image, away from the heavy image of the existing bank. It was a design that could give new experiences in a new era.
The solid symbol created using the alphabet B felt reliable and intuitively showed banking services.
In addition, the special color combination of LINE group services has created a strong connection between LINE services.
LINE Bank has attracted many users from all over the world (Taiwan, Thailand, and Indonesia). This has been driving change in many parts of our lives and helping to accelerate the smart financial ecosystem that everyone can carry around.
Art Direction: Yang Seungdoc
Design: Kim jiyeon
