LINE CREATIVE DAY
LINE is a global company with design organizations in Korea, Japan, Taiwan, Thailand, and Indonesia. Designers working in each country are in a difficult situation to interact with each other unless they are involved in a project TF.
There are concerns that the direction of LINE design is not shared, so the consistency of LINE design cannot be maintained.
In 2019, LINE+ in Korea invited designers from all over the world to interact and share the direction and thoughts of LINE design. It's called Creative Day, a global design workshop.
The workshop shared LINE design direction as the opening of the Global Design Executive. The best practice sharing time of Brand Design & UI Design has gained mutual understanding and respect though competitive projects in each country. Finally, Google Creative Director's special lecture filled all designers with creative minds.
Although our languages were different, we were able to become closer through play time, and during dinner time, we talked about our gratitude to each other.
Creative Day identity design was a form in which the most basic points (C) and lines (D) of the design meet to create new shapes and visuals, which meant that all designers worked together to create new synergy.
Art Direction: Yang Seungdoc
Design: Kim Jihan
