Payment = Kakaopay
Kakao Pay launched an integrated campaign with a very direct and clear message ‘Payment = Kakao Pay’ based on the concept of ‘representative’ to position itself as a leading payment brand in the COVID-19 era.
The campaign was exposed to raise user’s awareness at all payment contact points including ATL, BTL, and even at the offline stores.
Big typography was applied in all designs to highlight the representativeness. We used the nationwide well-known brand assets, yellow capsule and character IP, as key visuals and designed characters suitable for COVID-19 era. Accordingly, both user and cashier can be more hygienic and safe during the period.
Art Direction: Yang Seungdoc
Design: Park Juhyun, Ji in
