LINE Financial Service Branding
In an era when various financial services are evolving into new forms with the development of IT and mobile technologies, LINE has launched five innovative fintech services in Japan. It is a service that helps users easily and comfortably access difficult financial services such as securities, investment, loans, insurance, and household accounting services.
The symbols and key visuals of the five services help you intuitively know that it is a Fintech service. In addition, the characteristics of each service are independently well revealed.
As a strategy to differentiate itself from competitors, it can be clearly seen that it is a LINE group service, including its unique design philosophy.
The overall tone and manner makes it easy to feel difficult finance with friendly identities.
LINE Financial Service is breaking down financial barriers by making it easy to use in a mobile environment without restrictions on time or place. It continues to help with plans to increase the cashless payment ratio in Japan.
Art direction: Yang Seungdoc
Design: Kim jiyeon
