Orae Orae Together Store
Kakao Pay strives to provide fintech services that benefit everyone and creates a society where everyone can harmoniously coexist.
As part of these efforts, we collaborated with a non-profit organization to curate a “pop-up stores” for microentrepreneurs struggling in the post–COVID-19 world. To achieve the project’s goal, we opened two pop-up events at two different locations with high pedestrian traffic in Seong Su, Seoul. We named the pop-ups “orae orae hamkke,” a Korean phrase meaning “always together.”
The main color, yellow, is Kakao Pay’s brand color and symbolizes “coexistence” with small entrepreneurs. We covered the store’s entire front window with transparent yellow sheets and placed alphabet graphics (O, R, A, and E) to convey the idea of spreading sunshine. We also created five icons to represent our values: positive influence - smile, coexistence - heart, sustainability - earth, attention to everyone - eyes, and bright future - stars. A giant Ryan was set up at the entrance to welcome passersby.
Art Direction: Yang Seungdoc
Design: Shin Chaerin, Ahn jinyoung
