LINE TAXI Branding
LINE TAXI's brand identity came from simplicity. It was designed in a simple but clear form, showing intuitively that it was a taxi service. It was strongly linked to LINE Group services in its own color and alphabetical form.
The simple yet intuitive LINETAXI brand had gained strong recognition from many Taiwanese citizens and had become a brand used by 460,000 people.
This was helping to change transportation with technology.
Art direction: Yang Seungdoc
Design: Jun Yunjin
