Way of Working 3.0
As Kakao Pay faced evolving internal and external environments, we recognized the need to adapt how our team works.
With a growing workforce, defining a unique way of working became even more critical.
In October 2022, Kakao Pay introduced "Way of Working 3.0," building on the foundations of versions 1.0 and 2.0.
To achieve this, Kakao Pay formed the "Payroum TF," a cross-functional task force involving employees from development, business, and design who wanted to actively shape and implement better ways of working.
Through surveys, internal interviews, and workshops, the team developed 7 core values that define Way of Working 3.0
The core values of "Way of Working 3.0" were designed using 3D graphics for high visibility and animation effects to clearly convey each value’s meaning.
Start with the user 😊
Make finance simple and convenient from the user’s perspective, as if it’s for your own family.
Make finance simple and convenient from the user’s perspective, as if it’s for your own family.
Achieve goals together 👥
Work collaboratively across teams and departments to achieve shared goals.
Work collaboratively across teams and departments to achieve shared goals.
Communicate respectfully and passionately 💬
Foster respectful, horizontal communication and engage in intense discussions to deliver excellence.
Foster respectful, horizontal communication and engage in intense discussions to deliver excellence.
Decide clearly, act quickly ⏩️
Make clear decisions and execute swiftly to achieve meaningful results.
Make clear decisions and execute swiftly to achieve meaningful results.
Challenge boldly 🔥
Lead the market and take bold steps to revolutionize finance.
Lead the market and take bold steps to revolutionize finance.
Autonomy through expertise 🆓
Trust each other’s capabilities, work proactively, and achieve better processes and outcomes.
Trust each other’s capabilities, work proactively, and achieve better processes and outcomes.
Build a healthy culture together 💪
Let the positive influence of each crew member shape Kakao Pay’s unique culture.
Let the positive influence of each crew member shape Kakao Pay’s unique culture.
Art Direction: Yang Seungdoc
Poster Design: Kim Yeji
3D Graphic Design: Kim Junggil
